AI-native transformation · Sydney, Australia
We embed senior strategists and forward-deployed engineers inside Australian organisations to redesign how work gets done — and put AI agents into production in weeks, not years. Governed from day one.
Deployed in your own cloud tenancy · Australian data residency by default · Privacy Act–ready
We build with the frontier platforms
The gap
Licences are bought, pilots are demoed, and a year later nothing in the P&L has moved. The problem is rarely the model. It’s that the work itself hasn’t been redesigned — and nobody owned getting it into production.
95%
of enterprise generative AI pilots were delivering no measurable P&L impact
Source: MIT NANDA, The GenAI Divide: State of AI in Business 2025
What AI-native means
We named this firm for the first shift. We built it for the second.
Services
01
Find the workflows where AI moves the P&L — then sequence them into a roadmap your board can back.
02
Forward-deployed engineers who sit with your team and ship AI agents into production — in your cloud, on your data.
03
Guardrails that let you move faster — aligned to Australian law, regulators and your risk appetite.
04
Make every team AI-fluent — from the board to the frontline — so the change sticks after we leave.
How we work
A forward-deployed model borrowed from the frontier labs: small senior teams, embedded with yours, shipping against real data.
01
Weeks 0–3
Map the work, size the value, check readiness. Leave with a ranked portfolio and the first two workflows chosen.
02
Weeks 4–12
A forward-deployed pod builds, evaluates and ships agents into production in your cloud — with your people alongside.
03
Week 12 onwards
Stand up the platform, guardrails and champions so every next use case is faster, cheaper and safer than the last.
Ways to engage
No 200-page decks and no open-ended time and materials. Every engagement has a defined outcome, a fixed fee and a clear handover.
2 weeks
Pricing TBD
Discovery, value sizing and a production plan for your two highest-value workflows.
12 weeks
Pricing TBD
An embedded pod that ships one to two agents into production, with evals, monitoring and handover.
Monthly
Pricing TBD
Ongoing fractional AI leadership: portfolio, governance and capability, so momentum compounds.
Pricing TBD. Every engagement is fixed-fee and confirmed after a scoping call.
Proof — we practise what we preach
Our founder built Personalisation Hub — an omnichannel personalisation platform for physical retail that runs inside each retailer’s own AWS environment. It’s AI-native by design: an AI campaign agent, computer vision in store, closed-loop attribution and agentic workflows over MCP. Every lesson from building it goes into how we build for you.
Built for Australia
We design for the rules you actually operate under — not a US template with the spelling changed.
Industries
Personalised in-store experiences, AI-generated campaigns, demand-aware merchandising and agentic customer service — built by people who’ve shipped retail AI in real stores.
Decades of experience inside telcos and media networks, applied to AI-native customer operations, network knowledge agents and content workflows.
AI that passes the risk committee. Agentic workflows for operations, lending and advice support — designed around APRA expectations and Privacy Act obligations from day one.
Safe, explainable AI for agencies and health providers, deployed in Australian data centres and aligned to whole-of-government AI policy.
From the founder
“Twenty-five years ago I helped organisations go from offline to online. The AI shift is bigger, faster and more personal to every job. Our role is to make sure Australian organisations lead it — not just buy it.”
Rob Geerdink — Founder & Principal
25+ years in digital product across mobile, cloud and SaaS — including Vodafone Australia, Vodafone Group in London, Vizzavi Europe and Chello Media in Amsterdam. Founder and CEO of Personalisation Hub.
A 30-minute call. We’ll ask about the work that eats your team’s week, and tell you honestly whether AI can fix it.
